Tuesday, 24 February 2015

Magento: Advantages and features

Magento is a fast emerging open source Content Management System that uses MySql and Zend PHP databases. Like, word press Magento's CMS support the creation of complex content pages, menus and version controls. Magento provides merchants with high flexibility and control to create online stores that fit their business needs. By using Magento we can create online store with powerful features like marketing, multi store management and mobile commerce etc.

Magento creates a seamless shopping experience for customers as they move among different systems, computers, smart phones or tablets. Customers shopping from anywhere at anytime. The customers will love their site as magento provides great features. Through these features we can easily develop and manage successful online shopping cart.

Here are some features of Magento,
  • Magento is designed with SEO in mind. So the customer can easily find their products online. Magento shopping cart software generates SEO friendly URLs, Customized Meta tags and Google site map.
  • Magento offers high security. Magento Enterprise Edition comes with Secure Payment Bridge which provides PCI Data Security Standard.
  • Magento makes the product browsing easier. It featured multiple images for each product, wish lists, extensive reviews and much more. This will make the customer an easy navigation, product comparison etc.
  • Magento creates the order through admin area, credit memo's call center order. Also it can create mulitlpe invoice shipments and credit memos.
  • It has different payment methods. The methods like Credit cards, Paypal, Authorize.net, checks, money orders, ePay, eWay etc.
  • Magento offers multiple language support. It lists the allowed countries for registration, localization, purchasing and shipping.
We know that every business is different, for each business, the shopping site should be unique. Magento is designed to meet all merchant's business and technical requirements. By using Magento, we can achieve our visions.

Tuesday, 17 February 2015

Advantages of Digital Marketing

Why Digital Marketing is very important and gives so much benefit today? Because via electronic medias and positive feedback,about your company or product can attract more customers and can build a long term relationship. We know that marketing of a product or company is switched to e-media from paper medium. With digital marketing, you can bring immediate value to the customer and to the business.

You can get more customers through social media. When doing digital marketing, you can segment the customer groups according to their interests. You will be able to interact with them through these medias. A well maintained website with high quality content targeting the needs and adding value to your target audience can provide significant values and lead generation opportunities.

For the success of your business, good reputation is essential. If your business has good reputation, customers may choose your company from many on the market. To make good reputation, make sure that you communicate with your customers and everyone who interact with our company through email, phone or social medias. Clarifying their doubts about your products will build a long lasting relationship with your customers.

Digital marketing allows you to reach your targeted audience. This marketing technique allows you to spread your business information very quickly through internet. You can share your product information to the targeted audience through social media channels.The usage of digital marketing for your business can empowers you to generate better return on Investment and can survive the competition to obtain success in your business.
We know that, every year more and more businesses focus on digital marketing, and spending a great amount of money for these resources. That is the reason because market gets increasingly competitive. You can use Google Alerts tool to monitor your competitors. This Google Alerts can track your competitors products and marketing strategies. So you can improve your own business strategy.